Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced by using a choice of a new family saloon or any kind of Rolls Royce for on the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for an apartment improvement company in Devon that has for some time been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal reason for this was numerous that the big boys in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Getting into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was too high. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the quality.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as all of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely similar.

Where some companies fell down though was when we asked them the money they were going you want to do to help us to sell items. The lack of selling support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put were see which door manufacturers would allow us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from tennis shoes suppliers for years, so why whenever they not share the actual world start-up cost?

There were half a dozen companies that were willing to help, either by proving a ‘credit’ over the cost of product samples or through proving samples involving charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many to end up being the market leader in the near future had obviously done their homework as well as supply cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations too as advertising and marketing tool. This blog has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including a respectable ordering place.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

Understand how to Look For the Best Wood Doors Suppliers

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